By Jackson Mike
When it comes to building an effective Instagram marketing strategy, few measures can be more crucial than ensuring that you have an easy and effective way to attract Instagram followers to your site. Despite what you may have heard elsewhere, the social networking platform is not the powerhouse that some so-called experts make it out to be. Like many other platforms, it has its own tricks and secrets, which means that some things will work on Instagram for some things won’t work on others. This is why it’s so important that you work smart and find a strategy that works for your business. In this article, we’ll go over some of the top ways that businesses can use the social network to their advantage.
The obvious difference is fairly clear: certain businesses treat instagram followers (seguidores) as an advertising tool, whereas others treat them more like an audience. The natural difference is also important: in some cases, brand representatives will take the easier route by paying for high-value, potential-spreading hashtags and fan pages.
But these shortcuts aren’t worth it, because the Instagram algorithm constantly gets adjusted to weed out low-quality, paid accounts and interactions, and rarely ever pays for individual likes or follower requests. Instead, scheduling content and posting relevant content to the right locations can help you build a strong, loyal audience.
To begin with, here’s one easy trick that you can use to ensure that you’re attracting the right kind of audience to your instagram page: look to influencers. Influencers, in social media terms, are those with large audiences who can be a potential audience for your brand. It wouldn’t make much sense to work with influencers that don’t have an audience of their own, because you could be missing out.
You might think that working with influencers is difficult, or that it would be too much work, but it’s actually fairly simple. If you know a particular influencer or account, you can search for it in Instagram Search. You’ll see all of the connections, comments, and videos related to this influencer, which could mean that you already have an audience!
It’s important that you stay connected to the people who are actively following you, and who are interested in what you have to say. However, once you’ve worked with an influencer and you notice that they’re putting out great content, you can then start communicating with them directly about marketing goals.
This direct communication is a key strategy for growing your Instagram followers and building brand credibility. One of the reasons that v Labs has been so successful with their Instagram marketing goals is that they send out weekly messages to their followers that talk about what’s going on with their business and give their followers ways to support them.
The key to this strategy is to stay in contact with influencers even after you’ve reached your Instagram goals. You can still reply to their posts, comment on their content, and connect with them on other social media platforms. As long as you keep in touch with your followers and provide them with insightful posts, they’ll be happy to promote your business to their followers and keep you as a reference for more great content. You can also use this same strategy with your Twitter account. Connect with your followers on both platforms, offer tips and suggestions, and make sure that everything you do seems thoughtful and helps build your social media marketing goals.
